Using Backlinks for SEO and More Traffic
In today's Search Engine Optimization environment, there are two different and distinct areas we look at. On-Page Optimization consists of things you can control on or about your site. Things like keywords only in your URL, keywords in your well written description, keywords used effectively in your page text, etc. On-Page Optimization needs to be thoroughly understood and implemented before you move on to Off-Page Optimization strategies. Make sure your site is well-optimized before moving on. On-Page and Off-Page Optimization are both important, but in today's current SEO environment, Off-Page Optimization usually has more impact on a website's rankings in the Search Engine Results Pages (SERPs) than does On-Page. One of the most effective and powerful Off-Page Optimization strategies is that of building backlinks to your website. Also called incoming links, these links are from another website to yours without a reciprocal link back to the other site. Reciprocal links...